NEW YORK, NY February 13, 2007 —New technology in taxis may help you pay your fare by credit card or check out the latest news on small TV screens. It may also bring advertisers from the rooftop INTO the taxi. But WNYC’s Lisa Chow reports sometimes the best advertising is in the front seat.

REPORTER: If you ask most nighttime cabbies where to go for good, cheap food, this is what you’ll hear.

MONTAGE OF CAB DRIVERS: 53rd and 6th. I would say that’s the halal cart on 53rd and 6th. The one at 53rd and 6th avenue. You know it’s quick. It’s like 5 dollars for a whole plate of rice and chicken. They have the best white sauce