NBC Universal and Clear Channel Taxi Media have received final approval from the Taxi & Limousine Commission to begin airing the NY10 network in New York City taxicabs. As announced earlier this year, taxis connected to NY10, Clear Channel’s New York Taxi Entertainment Network, will feature exclusive, short-form content from NBCU, including WNBC, NBC News (including network programs, MSNBC and CNBC) and NBC Entertainment.

 “We’re proud to be the exclusive content provider for NY10,” said Mark French, Senior Director for Strategic Partnerships, NBC Universal. “Not only can we provide informative and entertaining NBC programming to an on-the-go audience, but we can offer our advertisers a new platform to better achieve their marketing objectives.”

 The NY10 network will air NBC news and entertainment content and advertising on screens developed by Creative Mobile Technologies’ FREEdom Solution. The screens will also provide passengers with live digital maps and the ability to pay cab fare by debit or credit card.

The NY10 and NBC partnership creates a unique opportunity for advertisers to reach an out-of-home audience in a new and dynamic personal environment. Advertisers will also have the ability to engage passengers’ eyes and ears in all or part of the NY10 Network, in specific designated geographic zones or at certain times of the day.

 “Advertisers want flexibility, engagement, accountability and most of all, results”, says Charlie DiToro, COO for Clear Channel Taxi Media. “NY10 will deliver on all these desires, creating a unique digital out-of-home advertising platform.”

 A pilot test of the new equipment services began earlier this spring through an initiative by the TLC to provide better communication and service to New York City taxi passengers. The TLC requires that all taxis inspected after October 1, 2007, feature mandated technologies.

 About Clear Channel Outdoor

Clear Channel Outdoor (NYSE:CCO) is the world’s largest outdoor advertising company with over 973,000 displays in more than 60 countries across 6 continents.  In the United States, the company operates over 167,000 advertising displays and has a presence in 49 of the top 50 Designated Market Areas. It also operates airport, rail, taxi and mall advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI (international) divisions are the global market leaders in spectacular sign displays, including in New York’s Times Square.  Clear Channel Adshel is the company's international street furniture division, which operates over 3,500 municipal advertising contracts worldwide.  More information may be found by visiting www.clearchanneloutdoor.com

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